Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, mobile device, or tablet by websites you visit. They store information about your browsing activity, preferences, and interactions to enhance functionality and user experience. Cookies are widely used across the internet to make websites work more efficiently and to provide insights to site owners.

When you visit Fidelity Solutions, we may store a cookie on your device containing non-personally identifiable information. This helps us recognize you on future visits and personalize your experience.

2. Types of Cookies We Use

We classify cookies into the following categories:

• Essential/Strictly Necessary Cookies: These are required for the website to function properly. They enable core functionality such as form submission, lead capture, secure login, and shopping cart management. Without these cookies, key features of our site may not work.
• Performance & Analytics Cookies: We use Google Analytics and Google Tag Manager to understand how visitors interact with our site—which pages are most popular, where users come from, and how long they spend on each section. This data helps us improve our service for the Lucknow audience and optimize content related to AC, Solar, Pest Control, and CCTV services.
• Functional Cookies: These remember your preferences and selections, such as language choice, region, or saved settings, to provide a personalized experience on your next visit.
• Marketing & Retargeting Cookies: We use Facebook Pixel, Google Ads, and other advertising platforms to track the effectiveness of our digital marketing campaigns. These cookies help us understand which campaigns drive conversions and allow us to show relevant service ads to interested users across the web.

3. How We Use Cookie Data

• To deliver and maintain website functionality and security.
• To track website traffic, user behavior, and engagement metrics.
• To understand which services (AC, Solar, Pest Control, CCTV) are most relevant to our visitors.
• To measure the success of marketing campaigns and optimize advertising spend.
• To personalize content and service recommendations based on browsing history.
• To prevent fraud, manage system performance, and improve overall user experience.

4. Third-Party Cookies & Partners

We work with third-party services that may place their own cookies on your browser:

• Google Analytics & Google Tag Manager: Track site performance and user interactions.
• Facebook Pixel: Measures ad effectiveness and enables retargeting campaigns.
• Payment Gateways: Cookie-based security for transactional data.
• Social Media Platforms: Track shares, engagement, and lead generation from social channels.

Each third-party partner has their own cookie policy. We encourage you to review their privacy terms at Google Policies, Facebook Cookie Policy, and similar documentation.

5. Cookie Duration

• Session Cookies: Deleted when you close your browser.
• Persistent Cookies: Remain on your device for a set period (typically 1 to 2 years) to remember preferences across visits.
• Tracking Cookies: Analytics and marketing cookies typically have longer durations (6–24 months) to measure campaign effectiveness over time.

6. Your Cookie Choices & Control

You have full control over cookies on your device. Most modern web browsers allow you to:

• View what cookies are stored and delete them at any time.
• Block all cookies or allow only trusted sites to set cookies.
• Set browser preferences to notify you when a new cookie is about to be set.
• Use private/incognito browsing mode to prevent cookies from being saved.

For detailed instructions, visit allaboutcookies.org or your browser's help section.

⚠️ Note: Disabling essential cookies may prevent some website features (like form submission or lead capture) from working properly. Performance and marketing cookies can typically be disabled without affecting functionality.

7. Cookie Consent & Preferences

Depending on your location and privacy regulations, Fidelity Solutions may display a cookie consent banner on first visit. This banner allows you to:

• Accept all cookies to enable full functionality and personalization.
• Reject non-essential cookies and only allow strictly necessary ones.
• Customize your cookie preferences by category.

You can change your cookie preferences at any time by visiting your browser settings or contacting us.

8. Data Privacy & Security

While cookies themselves do not contain personal information (unless you explicitly enter it), the data collected through cookies is treated with the same privacy protections outlined in our Privacy Policy. We do not sell cookie-based data to third parties and only share it with trusted analytics and marketing partners to improve our services.

For more details on how we protect your data, please review our Privacy Policy.

9. Compliance with Regulations

Fidelity Solutions complies with cookies and tracking regulations including the Information Technology Act, 2000 (India), GDPR (for EU visitors), and other applicable data protection laws. We provide transparent information about cookie usage and obtain appropriate consent before deploying non-essential tracking technologies.

10. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in technology, regulations, or our business practices. The "Last updated" date at the top indicates the most recent revision. Continued use of our website after an update constitutes your acceptance of the revised policy.